If you are passionate about knitting and crocheting, why not turn your hobby into a profitable business? Selling handmade creations online allows you to share your talent with the world while making money doing what you love. But with so many sellers out there, standing out and finding the right customers can be challenging. That’s why you need the right strategies to market, sell and grow your handmade business effectively.Whether you are just starting or looking to increase sales, these 13 proven methods will help you reach more buyers, establish a loyal customer base and make your handmade knits and crochets a must have in the online marketplace.
Open an Etsy Shop to Reach Global Buyers
Etsy is one of the most popular platforms for selling handmade goods, with millions of buyers actively searching for unique, handcrafted items. Setting up a shop is easy, but to succeed, you need to optimize your listings with stunning photos, detailed product descriptions and strategic keywords to rank high in Etsy’s search results. Offering customization, fast shipping and excellent customer service can also help you build a strong reputation and attract repeat buyers.
Launch Your Own Online Store for Full Control Over Your Brand
While marketplaces like Etsy and Amazon Handmade offer exposure, having your own website gives you complete control over pricing, branding and customer experience. Platforms like Shopify, Wix or Squarespace make it simple to create an online store tailored to your style. With your own website, you can build a loyal customer base, offer exclusive discounts and avoid competing directly with thousands of other sellers on crowded marketplaces.
Sell Directly on Instagram Using Instagram Shopping
Instagram is a powerful visual platform that can help showcase your handmade knits and crochets in a beautiful and engaging way. By setting up Instagram Shopping, you allow customers to browse and purchase products directly from your posts and stories. To increase sales, post high quality photos, create behind the scenes videos and use relevant hashtags to attract more buyers. Engaging with followers through comments, reels and live sessions can also make your brand feel more personal and trustworthy.
Use Facebook Marketplace & Groups to Sell Locally and Beyond
Facebook Marketplace is a goldmine for selling handmade goods to local buyers, but many sellers overlook the power of Facebook Groups. Find crochet, knitting and handmade gift groups where buyers are actively looking for unique, handcrafted pieces. Regularly post your work, offer special deals and engage with the community to build trust and drive sales.
Sell on Amazon Handmade for Maximum Exposure
Amazon Handmade is an exclusive marketplace for artisans and crafters, offering access to Amazon’s massive customer base. While competition is tough and the application process is selective, getting approved can significantly increase your visibility and sales. If you choose to sell here, make sure your product listings are detailed, your photos are professional and you provide excellent customer service to maintain high ratings.
Use Pinterest to Drive Massive Traffic to Your Shop
Pinterest is more than just a place for inspiration, it’s a powerful tool for marketing and driving traffic to your online store. Create eye catching pins of your products, tutorials and behind the scenes processes and link them to your shop or website. Since Pinterest content remains relevant for months unlike Instagram posts that disappear quickly, it’s a long term strategy that can generate consistent sales over time.
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Leverage TikTok & YouTube to Create Engaging Video Content
Short form videos are changing the game for handmade businesses. Tiktok and youtube Shorts allow you to showcase your products, create tutorials and engage with potential buyers in an entertaining way. A simple behind the scenes clip of you knitting or a time lapse video of a crochet piece being made can go viral and bring thousands of new customers to your shop.
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Partner with Influencers & Bloggers to Expand Your Reach
Influencer marketing isn’t just for big brands. Collaborating with knitting and crochet influencers, bloggers or craft focused youtubers can give your shop valuable exposure. Send them a few of your best pieces in exchange for a review, tutorial or shoutout on their social media. Their audience trusts their recommendations, making this an effective way to attract new buyers.
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Build an Email List & Send Exclusive Offers to Repeat Customers
Email marketing is one of the most overlooked yet powerful tools for growing an online business. Collect email addresses from customers and website visitors so you can send exclusive discounts, new product launches and behind the scenes updates directly to their inbox. Since people who have already bought from you are more likely to purchase again, email marketing helps boost repeat sales and strengthen customer loyalty.
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Expand Beyond Etsy, Try Other Handmade Marketplaces
Etsy isn’t the only platform where crafters can sell their work. Consider expanding to other handmade market places. Each platform attracts a different type of audience, so experimenting with multiple options can increase your chances of finding your ideal customers.
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Run Flash Sales & Limited Time Promotions to Create Urgency
Buyers love a good deal! Running holiday sales, bundle discounts or limited edition collections can encourage customers to purchase quickly instead of waiting. Creating urgency with phrases like “Only 5 left!” or “Sale ends in 24 hours!” can help increase conversions and drive more sales.
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Provide an Unforgettable Customer Experience to Get Rave Reviews
No matter how many tips and tricks you learn, stitch perfection ultimately comes down to practice. Even the best sewists had to master their machine’s quirks, adjust settings and develop muscle memory over time. These three help a great deal, keeping a stitch journal with your ideal settings for different fabrics, experimenting with different stitches before starting a big project and learning from mistakes. Every skipped stitch is a lesson!
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Turn Your Handmade Hobby into a Thriving Business! Selling handmade knits and crochets online isn’t just about listing products, it’s about building a brand, engaging with customers and continuously marketing your work. Whether you choose to sell on Etsy, Instagram or your own website, using these strategies can help you stand out, increase sales and turn your passion into a profitable business. Now it’s your turn which of these strategies will you try first?
Disclaimer: This list is solely the author’s opinion based on research and publicly available information.
14 Genius Sewing Hacks for Seam Perfection Every Time
Anyone who has sewn even just a few projects knows the importance of getting your seams right. After all, seams are the backbone of every garment, accessory and home decor piece you create. A neat, straight and perfectly pressed seam can elevate an entire project, while a messy or uneven seam can make even the most beautiful fabric look sloppy. But don’t worry, whether you are a seasoned pro or a sewing newbie, there are clever hacks and tricks to ensure your seams come out looking flawless every time. These 14 genius sewing hacks will help you achieve seam perfection in no time, giving your work that professional, polished look you have been dreaming of.
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13 Crochet Projects That Will Instantly Upgrade Your Wardrobe
Crochet is not just for cozy blankets and home decor, it’s a fantastic way to add a personal, unique touch to your wardrobe! Whether you are looking to revamp your style with trendy pieces or add timeless accessories to complement your outfits, there’s something magical about hand crafted crochet designs. The best part is that these projects are perfect for all skill levels, so even if you are just starting out, you can still create something gorgeous. Here are 13 crochet projects that will instantly upgrade your wardrobe and give you a fresh, stylish look.
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14 Genius Ways to Upcycle Your Old Knitwear
Old knitwear does not have to gather dust in the back of your closet! Rather than saying goodbye to those worn out sweaters, cardigans and scarves, why not transform them into something fresh and fabulous? With a bit of creativity and some simple techniques, your old knitwear can be reimagined into trendy accessories, home décor and even new clothing items. Here are 14 genius ways to upcycle your old knitwear, turning it into something you will love even more than the original.
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